Hello, my name is Craig, and I’m an Industrial Designer.

Trusted by over 40 brands to help them navigate, ideate, and design innovative products

Industrial Designer with work across Startups & Established Brands.

Areas of experience

Brainstorm & Collaboration

I’ve worked on early-stage strategy, product roadmapping, category exploration, and visual brand language systems to help teams define what to build next and why it matters.

You and your team are brand experts. That’s why close collaboration is so important in defining what’s next.

Strategy & Roadmapping

Ideation & Development

From early sketches through CAD development, my process focuses on translating abstract opportunities into tangible product directions that teams can evaluate, refine, and build upon.

Rendering & Visualization

Visualization has been central to my work, helping communicate product intent, align stakeholders, and make future ideas feel clear, credible, and actionable.

Artificial Intelligence

I continue to explore how tools like AI can support faster exploration, broader concept generation, and clearer communication throughout the design process.

Testimonials

"Craig has been an extended “go-to “ team member of the Design team at Newell Brands for a number of years. His seamless collaboration, passion and ability to dial up highly impactful visuals with us has helped fulfill influencing many diverse brand roadmaps."

James C. Newell Brands - Future Design
“Craig is not only a talented designer, but also a great collaborator. He always delivered on-time and handled the twists and turns of our start-up culture with professionalism and ease.”

Kaitlyn B. Rivian - VP of Industrial Design
“Having Craig consult during our product road-mapping and ideation process had a measurable impact on our innovation and briefing... ”

Jayson W. Fox Racing - VP Merchandising & Development
"Craig is an exceptional designer with a highly strategic mind with a deep understanding of brand design and user experiences. Not only did Craig deliver creative and innovative thinking, but also collaborated effectively with the rest of the team throughout the process."

Tim M. Husqvarna - Design Director, North America

Brands I’ve worked with

About

Craig is an inventive design leader, bringing strategic prowess to the forefront of his work. His extensive expertise spans a spectrum of industries, including consumer goods, luxury items, vehicles, sports equipment, and retail environments. With a proven track record in managing diverse teams across both agency and Fortune 500 environments, Craig has successfully launched products that not only meet but exceed expectations, earning him recognition through award-winning achievements.

Beyond his impactful contributions, Craig has dedicated himself to nurturing the design community. His leadership roles within the Industrial Designers Society of America (IDSA), board seat on the at the Detroit Creative Corridor, and his role as a studio course instructor at The College for Creative Studies underscore his commitment to shaping the future of design.

Today, C Mack Design serves as a portfolio and archive of selected work from Craig’s independent practice and broader industrial design career. It remains a place to share past work, ongoing interests, and occasional collaborations with teams and people working on thoughtful product challenges.

“DESIGN IS A METHOD FOR CREATING WITH INTENTION.”

Let’s connect!

Book a 30 minute design conversation or mentorship meeting

With 15 years in the design industry, ID studio teaching experience, and running my own consultancy, I have learned a lot about the design industry. If you have a project you'd like to work on together, or would just like some mentorship advice, join me for a 30 minute chat.

CALENDLY